Clabber Girl is one of the oldest American food brands still in use. The brand dates back to 1899 when Hulman & Co introduced Clabber brand baking powder. The name was changed to Clabber Girl in 1923. In addition to baking powder, Clabber Girl has extended its reach in the baking aisle to include cornstarch and baking mix. Clabber Girl Baking Powder is the leading brand in the United States today. The brand became a household name in the 1920s when the company embarked on the first-ever national advertising campaign for a baking powder product. The company sent teams of men out into the countryside to post large signs on barns and along roadways. The dependable double-action of Clabber Girl baking powder has earned it a loyal following of home bakers and food industry professionals alike. Perhaps our earliest advertising slogan said it best: Never fails on baking day!
- Resealable, recyclable container
- Double Acting
- Gluten Free
- Zero Trans Fat
- Kosher: Pareve